be curly™ shampoo

enhances curls, reduce frizz

Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.

  • part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
  • wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
  • a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

*Use of the 4-step Be Curly™ System vs. untreated hair.

Massage into wet hair and scalp. Rinse. For best results, follow with Be CurlyTM Conditioner, style with Curl Enhancer, finish with Curl Control

Visit the on-line shop at Aveda to view all product ranges. Once in the site type the name of the product you are looking for in the search bar located at the top right of the page to view the full collection.

be curly ™ Collection